Thomas Friedman is a New York Times columnist and Pulitzer Prize winning writer who has written a couple of books that include, The Lexus and the Olive Tree and The World Is Flat.
So his new book Hot, Flat, and Crowded may make it official, for many, that ecology-mindedness is the character of our times.
"The shortest way I can explain it is that 'hot' stands for the increase in global warming, 'flat' is my metaphor for the rise of middle classes all over the world, from India to China to Brazil to Russia, who are now able to consume and produce like Americans, and 'crowded' is the fact that the population of the planet in ones lifetime has almost tripled."
Friedman it appears offers a thought- provoking, accessible look at the impact of wealth transfer from energy consuming to energy producing nations, failed policies, environmentalism, conservation, greenness, and redefining a vision for America, that leaves the reader asking questions and demanding solutions.
Friedman reflects how interconnected we have become. In other words, the pollution in India's Ganges River could have a direct impact on the quality of life in New York. Every coal factory that China builds, competes for resources with an Indonesian child. And to top it all, every time a woman in Southern California switched on her air conditioner, its effect travels to the Brazilian slums.
In short there is no way we can regulate our way out of this problem, but only innovate. This in turn requires legislation and rules.
But are we prepared for that ?