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Resplendent ethinicity: Charu Parashar


India's ornate clothes, delicate fabrics and richness teamed with comfortability has been very famous in the fashion circuits internationally. Indian textiles, embellishments, rural motifs, silhouttes, Indian clothing has made it big on the international ramp.

Even top notch couturiers like Versace, Oscar de la Renta or Valentino are using the Indian embroidery motifs and craftsmanship intrinsic to our country. From ramp to local retialers, all one can see are bright colors, heavy embroidery, Anarkali silhouttes and all that is vintage. Reviving the bygone era is one fashion designer who learned the art of designing to be able to restore resplendent Indian craftsmanship. Meet Charu Parashar, who if she could, design Chand Bibi, Rani Laxmi Bai or Joan of Arc, in modern design with utmost perfection through her craft.

She loves to play with prints, her collections are a riot of colors and printing techniques from across the world. Her favorite styles are a mixtures of intense Indian outfits made of extravagant French brocades and other European prints.

A self confessed revivalist of the extinct technique of block printing, taking striking Indian craftsmanship along with printing techniques to a whole new level of luxury for modern women. Using fabrics such as velvet, chanderis, organzas, benarasi, georgettes and nets, on Indian and western silhouettes, her collection has a synergy between the finest structured textile print with the rich detailing of the genius Indian craftsmanship. A young and dynamic fashion-ista, she has brought an international appeal to the traditional Indian clothes.

From printed hot jump suit to a high necked embroidered jacket, made out of brocade; designing a simple sari with different types of brocade, ornate embroideries with kachcha resham, gold foil printing and gota; her designs have exquisite and ethnic embellishments that are young in style and very comfortable.

Having showcased her alluring work worldwide, her presentations are to promote Indian fashion across the globe. Her label Charu Parashar is available in India, at major retailing outlets and also in many stores worldwide.


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