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Ritu Kumar - Tradition comes first

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Ritu Kumar is one of India’s leading designers, who have created a distinct style of designing, giving ample focus on the ancient traditions of Indian craftsmanship in contemporary terms. Ritu Kumar has a solid background in art history and musicology, which has enriched her prospects, understanding of ancient designs and the innovative use of traditional crafts by Ritu Kumar has created a new controlled form of expressions. Ritu distinctively holds the status of an advocate of the heritage in the Indian fashion industry, and she has successfully bridged the gap between traditionalism and modernity

Ritu began her venture with four hand-block printers and two tablets; in a small village near Kolkata in the late 60s was incidentally the first woman to introduce the boutique culture in India under the brand name ‘Ritu’. Today she has thirty four outlets in all major cities in India and one outlet in America. Ritu Kumar’s boutiques usually presents you with a comprehensive platform surrounding the top quality of Indian design that includes specially produced range of high fashion garments and accessories using silk, leather and cotton. For more information about Ritu Kumar, her designs and outlets visit her website http://www.ritukumar.com/

Ritu Kumar’s range of Indian and western clothing encompasses traditions and individual talent and women across the globe can easily identify themselves with her vision of designs. Ritu has gone a long way to create her own definition of the term ‘fashion’ in the Indian context.

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0 #2 sequin crafts 2014-07-02 01:48
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0 #1 yhrthr 2013-07-08 08:24
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