Siddhartha Tytler is a young designer with attitude, style and urban élan, presenting an excitingly, eclectic package for the urbane fashion victim!
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Siddhartha believes in unconventional elegance for a woman who knows herself and exudes confidence. Hence, there is an undeniable femininity in every seam of his women's wear line. The menswear line is geared towards the metro-sexual male; stylish and sartorial. Constantly experimenting, innovating, bringing in new styles, and a new vision to the fashion world, this NIFT and FIT product has a definite feel for fashion that is clearly reflected in each of his pieces.
A non conformist, Tytler’s ensembles are a cut above from what is available in the market.“ I love creating drama with cuts and colors to maintain the exclusivity of my garments” is his take.
As Siddhartha puts it, "These are clothes you can wear to work, party in, or just wear to feel great about yourself. These are clothes for people who are going places". Highly stylised and well-researched, Siddhartha's extraordinary attention to detail is witnessed in the sharply defined silhouettes of his line. Siddhartha's inspired collections completely break away from the norm, giving a much-needed wake up call from fashion's dreary hiatus.
Combining jaw dropping glamour, riotous colors and a gleeful invocation to the form, his innate eye for iconic fashion turns up the heat!
His father wanted him to become an engineer while his mother thought he’d make a good architect. But, by the age of 16, Siddartha Tytler, son of politician Jagdish Tytler had decided that he wanted to be a fashion designer. He was fascinated by the designer creations that he’d seen in New York during a vacation and wanted to design clothes like Versace and Armani.
After finishing his schooling from St Columba’s in Delhi, Siddartha told his parents about his plans to study fashion designing. He joined the National Institute of Fashion Technology (NIFT) in Delhi and graduated with flying colours. From there he moved on to the Fashion Institute of Technology (FIT) in New York.
He opened his studio, 1MG Road, in November 2003.
Constantly experimenting, innovating, bringing in new styles, and a new vision to the fashion world, this FIT product has a definite feel for fashion that is clearly reflected in each of his pieces.
Siddhartha has created stylishly cut clothes that can be worn by the modern urban Indian woman and man, both at work and in a social milieu. The operative phrase is unconventional with a twist of elegance. Siddhartha Tytler believes in unconventional elegance for a person who is self-aware and knows his or her mind. This is the person he keeps in mind when he creates his designs.
Siddartha held his first fashion show in 2002 soon after returning from New York. Since then, he has held several shows and has risen to become a highly visible member of the fashion fraternity Siddartha also designs clothes for his export house, which is looked after by his mother.
Making women look good is what Siddharta Tytler does best. Form fitting or free-flowing, the silhouettes emphasis the natural curves of the body with a focus on surface ornamentation and appliqué. Never one to ignore bling, his forte is crystal complemented by detailed thread work.
He was designed to make clothes! Fashion know-how comes naturally to this graduate from NIFT New Delhi and FIT New York. With silhouettes emphasizing the body, surface ornamentation/appliquéing are his staples. His mode for different seasons ensures a different play on fabrics color and texture. He supplies to high-end stores in Delhi, Mumbai, Chennai, Kolkata, New York, New Jersey, and Los Angeles.